How Gene Simmons Plans To Join The Cannabis Industry

How Gene Simmons Plans To Join The Cannabis Industry
Reading Time: 5 minutes

Contributor: KC Scannell

Marijuana has the uncanny ability to make everything better. Of course, that’s fairly cliché to say. But, despite its overused nature, that fact remains true. Food tastes better, movies are more entertaining, and music…well, music has never sounded better after a solid smoke session. The way cannabis can accentuate and heighten the enjoyability factor of anything it comes in contact with is truly amazing. And it’s easy to see why this beloved herb is so popular.

If I had to venture a guess as to how (or why) marijuana is able to unleash new levels of enjoyment and satisfaction, I’d say it has everything to do with its ability to inspire the mind to be introspective, creative, and inspired. While in this mental state, it becomes easy to notice new things about something that you would’ve never seen, tasted, or heard before.

While writers, artists, and other creatives tend to utilize cannabis as an eye-opening element during the creative process, I’d argue that musicians and singers are the best at it. The way they can encapsulate a mood, feeling, or emotion with a series of rhythmic beats and moving lyrics is truly incredible. There’s no other medium like music, and it makes sense that the creative sensibilities of these people are enhanced by partaking in cannabis.

Marijuana is a major part of the music scene, as well, when you think about it.

For instance, the mention and usage of marijuana are pretty prevalent in that culture. And rightfully so. But, in my personal opinion, I feel like rap is the dominant source for anything musical that’s cannabis-related and/or inspired. But that’s not to say that other genres, from different eras, didn’t have their own influence on cannabis culture.

It’s commonplace to see famous smokers like Snoop Dogg or Willie Nelson toss their proverbial hats into the cannabis industry. I mean, they have a career mainly based around this wonderful plant, and it only makes sense for them to lend their famous expertise to a brand or company, and come out with a specialized line of personal cannabis products. They are, in many people’s eyes, experts in marijuana. And, to be honest, it’s pretty hard to argue against that stance.

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Gene Simmons Plans On Striking It Rich In The Marijuana Industry

They have, after all, spent the majority of their lives puffing on some of the dankest buds this planet has to offer. It’d be rude not to take their opinion seriously. But, on the other hand, what if a famous musician wanted to enter the marijuana industry with no personal experience with cannabis whatsoever? Would that person automatically be worthy of respect and praise, simply because they are a household name? That’s a pretty tough question to answer.

But, that’s precisely what KISS frontman, Gene Simmons is planning to do.

Now, I know what you’re probably thinking: Wait…Gene Simmons never smoked weed before?! Look at that guy! He’s never smoked a joint or anything?! I find that hard to believe.

If you, or anyone you know, had that same reaction, don’t feel bad. Those were my sentiments exactly. For years, I just considered that entire decade of glam rock to be full of drunk and high bands touring the nation, and trashing hotel rooms in every single city they stayed in.

While the majority of that may be true for this face-painted band from yesteryear, the whole drug and alcohol use (apparently) just wasn’t appealing to Gene Simmons. Which, I suppose, I have no reason not to believe. It just seems difficult to picture this man, in his heyday, completely abstaining from these vices.

Most people in his position felt like they were going to “live forever.” And taking that mantra with them into everyday life, they typically became so delusional via their world-renowned fame, that they believed nothing could ever hurt them. And, obviously, we’ve seen how tragic that sort of methodology can play out.

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So, at the end of the day, perhaps I should cast my aspersions and skepticism to the side, and believe Gene Simmons’ claims of a truly clean lifestyle. During a recent interview, Gene touched on that very same subject. Of which, he’s more than happy to talk about, as he sees it as a badge of honor, and a testament to his self-control and willpower. Which, when you think about it, is pretty admirable.

Specifically, Simmons said that he, “…never rolled anything, smoked, ever been drunk, nothing in my mouth save Aspirin maybe. I’m straight, and always have been.” And that’s more than respectable. To each their own, as they say. No judgements here. But, why step into the cannabis game if you’ve never seen a need for it before in your personal life, Gene?

Well, funnily enough, the KISS frontman was posed with a very similar question recently. And it’s a query that I’m sure he encounters every single time he tells someone about his marijuana-related endeavors. When informing others about his recent partnership with Invictus MD Strategies Corp., as their brand new chief evangelist officer, Simmons commented on his relationship with cannabis.

About marijuana, the usually face-painted rock star stated, “Three years ago, I was dismissive, arrogant about medical cannabis, and thought the whole notion of its medical uses as so much smoke and mirrors. But, over the last few years, I’ve started to see the tremendous new information that scientists and researchers have been telling us about the incredible uses for this humble plant that just grows there in the ground. I’m incredibly bullish on the product and, particularly, on this company.”

But if you think this music icon was done there – think again.

Simmons proceeded to wax poetic about his partnership and wasn’t afraid to share his genuine thoughts on the matter. He said, “I am devoted to Invictus and my other business partners, and the tour provides me with an opportunity to put them on an international stage. I work around the clock no matter where I am in the world.”

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While I do believe his words and statements on the company, and cannabis, in general, are genuine. I find this business move to be strictly for monetary reasons. Long before “three years ago,” the general public was well-aware of the multitude of benefits that cannabis can provide. They didn’t need much convincing, either. Hence, they voted for it to be legalized.

However, it was “three years” ago when states started to share their exorbitant profit margins with the rest of the world. And, in doing so, it became apparent that the cannabis industry wasn’t only booming, it was one of, if not the, most profitable industries this country has ever seen.

In addition to being known for his crazy get-ups and infectious rock songs, Gene Simmons is known the world-around as being a pretty money-motivated guy. He refuses to sell the rights to his songs unless they rival a King’s ransom in dollar value. And the amount of merchandise he shamelessly shills with his band’s name on it, is kind of off-putting, if I may be so bold.

I don’t know. Maybe I’m being too hard on the guy.

But I just don’t feel like he has any real passion for the plant. He seems like he just wants to make an extra buck or two by lending his likeness to this company. Which, for some, they may find impressive. I understand that. But, personally, I’d rather buy bud from someone who has, at the very least, smoked weed once!

But, hey, maybe that’s just me.


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