An In-Depth Look At Seth Rogen’s Cannabis Company

An In-Depth Look At Seth Rogen's Cannabis Company
Reading Time: 5 minutes

Contributor: KC Scannell

Movies and cannabis go hand-in-hand. Especially if the aforementioned movie has anything to do with marijuana. Which, surprisingly, a whole lot of them do!

But, writing a movie about (or dedicated to) the cannabis community is far easier said than done. First of all, many production companies incorrectly view this genre of cinema as somewhat “hack” – with territory and premises that have been seen a million times before.

If they were talking about a substandard, shoe-horned piece of cinematic garbage – then, maybe, they’d have a point. However, if these studios took a gander at some of the more prolific cannabis-infused movies, they’d quickly see just how wrong that knee-jerk assumption really was.

Famous Funnyman, Seth Rogen, Explains Why His Cannabis Company Is Unbeatable

Cannabis doesn’t have to be the focal point of a movie, for it to be considered a marijuana-friendly picture. It could serve as an accent to a character’s motivation, it could be a funny detail about a uniqany Is Unbeatableue roommate, or it could just be in the background during a series of important scenes. Whatever the case may be, the only thing that these movies have to worry about when it comes to including cannabis in their work is this- accuracy.

Movies and television shows that comically depict a cannabis enthusiast as a spaced-out, long-haired doofus, who spends his days examining the intricacies of his hand instead of getting a job, are overused, unfunny, and to be honest, a little insulting. It’s akin to having everybody in a bar scene hiccup bubbles because of their over-intoxication. Those are cartoonish depictions, at best. So, the more “true to life” a film can portray cannabis, and its use, the better off it will be.

I bet the majority of you may have instantly had your memories harken back to your first time watching a Cheech & Chong movie the moment you started reading this, and I can’t say that I blame you. Those two were pioneers in the world of cannabis films, and they will always have a place on the Mount Rushmore of smoke-worthy movies. Their spot in history is untouchable, and I’m confident all of you fellow enthusiasts, would concur with such a statement.

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While Cheech went on to pursue his acting career after the duo’s fame plateaued, Chong decided to transform his love for marijuana into a career in the cannabis industry. I’m sure you’ve come across some of his Chong’s Choice pre-rolls and other products at your local dispensary. And, if you haven’t tried any yet, do yourself a favor and pick up a handful the next time you’re at the cannabis club.

Just like his film career, Chong’s buds are of the highest quality.

Just like his film career, Chong’s buds are of the highest quality.

After Cheech & Chong, there wasn’t a whole lot of superstars in Hollywood with a reputation for marijuana-related comedies. That is, until Seth Rogen and Evan Goldberg showed up.

This duo is responsible for a number of hilarious coming-of-age films such as Superbad, The Interview, and, most importantly, Pineapple Express.

Pineapple Express quickly found its way into the hearts of each and every cannabis enthusiast who had the pleasure of seeing it. Much like a beloved glass piece or pipe, a DVD of Pineapple Express soon found its way onto the shelves of every marijuana-loving movie-goer. Right next to their copies of Half Baked and Harold and Kumar Go to White Castle.

And, following in the smoke-laden footsteps of the untouchable Chong, Rogen has decided to create his very own cannabis company, along with his longtime writing and directing partner, Evan Goldberg. The duo, originally from Canada, decided to open up this herb enterprise and affectionately call it, Houseplant.

Clever, right?

This awesome cannabis company is based out of Ontario, but it has a very unique partnership that it can boast. While there’s always a handful of angel investors here or there to help companies of this nature get off the ground, they are more or less already connected in the industry in one way or another. However, using his stellar star power, Seth and Evan were able to ink a deal with the world-renowned talent agency known as UTA, in order to get Houseplant up and running.

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Through the utilization of UTA’s business ventures sector, this talent agency was able to help Seth and Evan make their cannabis company dreams come true. And, instead of just doing this as a favor to the successful partners, it appears as though they truly believe in the Candian couple’s cannabis vision for their company.

In a recent statement made on the matter by the company, a spokesperson remarked, “Houseplant is the result of years of experience and dedication, with each element and expression thoughtfully designed to make it easier for people to learn to love cannabis as much as Houseplant does.”

When Evan Goldberg was reached for comment on the company, he couldn’t hold back his excitement. Specifically, Goldberg stated, “We are so proud to be launching in Canada, our home. After spending five years diligently preparing for the launch of this company, we’re excited to be able to share our passion for cannabis with Canadians in this way.”

Much like every other project that these two have collaborated on together, they are going about this venture in a very methodical, strategic way. Sometimes, celebrities want to do too much at once. These folks want to have their name plastered on everything under the sun, so to speak. That level of narcissism never works well in any industry. And, more than hubris, it serves as a poor business model, with far too much overhead and very little profit. In short, that will always result in a disastrous failure.

The best way to get into the cannabis industry is through controlled trial-and-error experiments with some basic products and grow from there based on how they perform with the consumer. And that’s precisely what Houseplant seems to be doing. That’s why they’re only going to have a Houseplant indica, Houseplant sativa, and Houseplant hybrid strains to choose from. Along with some pre-rolls and soft-gel capsules – but those won’t be made available until later in the year.

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This business practice is sure to prove successful for these two – and for the cannabis community, in general. Unlike other celebrities out there who are famous for “posing” and putting up false fronts, Rogen and Goldberg have an undeniable passion for all things cannabis, and it’s already been proven true in their long list of Hollywood hits. So, it only stands to reason that Houseplant will soon become a household name.

Personally, I’m just excited to get my hands on one of these Houseplant pre-rolls before firing up an old Rogen flick. Hey, who knows, I may even get super nostalgic, and throw on a few Freaks and Geeks episodes. Maybe I’ll even see what’s up with a season of Undeclared. Who knows?

If those names aren’t familiar to you, I strongly suggest that you look them up the next time you’re in the mood for some quality comedy to go along with your smoke session.

Seeing as how everything these two do together turns into gold, it leaves me to wonder what other celebrity has the potential to do just as well in the cannabis game. Who would you like to see take their big-screen talents to the grow house? Personally, I wouldn’t mind seeing what Will Smith could do with a marijuana conglomerate. That’d be pretty damn cool if you ask me.

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