High Times calls for High Travels

Stoner Road Sign
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Interview with High Times VP of Content Jon Cappetta

Contributor: Asia Mayfield

Time to travel, stoners. Destination? Clio, Michigan.

It’s almost time for the 2019 High Times Cannabis Cup.

Interested in a cannabis-infused mocktail known as “skinny” weed that reduces your cravings when smoked? How about a vaporizer that runs on combustion?

No, you’re not reading a stoner’s wish list. The above products recently exploded onto the cannabis scene.

Every year, High Times celebrates these and other innovations with the Cannabis Cup, a weed-themed bonanza. The industry-leading event is headed to Michigan for the fifth year in a row. Now that recreational weed is legal in the state, all consumers aged 21+ are welcome to attend.

We spoke with High Times VP of Content of Jon Cappetta to get the details.

No, you’re not reading a stoner’s wish list. The above products recently exploded onto the cannabis scene.

Every year, High Times celebrates these and other innovations with the Cannabis Cup, a weed-themed bonanza. The industry-leading event is headed to Michigan for the fifth year in a row. Now that recreational weed is legal in the state, all consumers aged 21+ are welcome to attend.

We spoke with High Times VP of Content of Jon Cappetta to get the details.

LV Reviews: What is the Cannabis Cup? How would you describe the experience to someone who’s never attended?

LV Reviews: Will I have fun if I’ve never smoked cannabis before?

Absolutely. We say it’s for everyone from the canna-seur to the canna-curious. I’m pretty well versed in the cannabis space and every time I go to this event there are at least one or two new things that blow my mind.

Dabbing, for example, is becoming a lot more attainable, or let’s just call it a lot easier. Last year, this guy that came out created a vaporizer that works in the form of combustion as opposed to vaporizing. The pen vibrates when you hit it, so you know you’re getting a hit. It pulls more like a joint would let’s say. And so, you get like a little bit more of a fulfilling smoke.

Little innovations like that are always amazing to me. And then every year there’s a new food vendor that comes up. Push Tacos is a personal favorite.

Marijuana Buds in Glass Jar Stack

LV Reviews: Past Cannabis Cup winners include some amazing strains, concentrates, etc. What does the judging process look like?

We have 18 different categories and it ranges from the different phenotypes of flowers, the different phenotypes of concentrates to edibles, topicals, etc. Each category has a panel of about 30 judges who rank them. This is a blind test, so when they’re judging samples, it’s just here’s a button, a jar and put a number on it. They get about a week to judge each of these categories.

Winners 2019 Central Valley Cannabis Cup
Image Source by Hightimes.com

LV Reviews: What do the winners receive?

So, the winning strain gets a trophy, but candidly, it’s about bragging rights. This is the industry’s sign that this is the best product that’s out there in whatever category it’s in.

Two years ago, we had this guy, Fig Farms, and he literally spent his last thousand dollars to enter the cup. And then he won. And now his farm can’t keep the product on the shelves. Granted his product looks like it was grown on Mars. It doesn’t even make sense how amazing these buds are.

But that’s what we’re about. We’re about finding the people that have the most love for the product.

LV Reviews: What kind of strains usually win? High-THC, diverse terpenes, etc.

I mean, listen, it depends on the category. I’ve had strains that have 20% THC that knocked my socks off and then I’ve had strains with 27% THC that haven’t. Cause you gotta keep in mind, there are so many types of THC and cannabinoids that we’re just starting to understand.

LV Reviews: Do you expect to see an increase in the number of CBD products at this year’s Michigan Cup?

LV Reviews: Will the Cannabis Cup expand to more cities in the future?

Yeah, I mean we’re evolving. More jurisdictions are opening up all the time. In the future, I wouldn’t rule out seeing something like a World Cup once the flood gates of open, but obviously, we’re still a couple of years away from federal legalization. As the plant thrives, so too will High Times.

The 2019 High Times Cannabis Cup is storming into Clio, Michigan on June 8th and 9th. Thousands of cannabis enthusiasts are expected to attend.

* This interview has been lightly edited for clarity


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